Augmented Reality Demo Showcase – BOOK YOUR DEMO PLACE

Augmented reality is predicted to generate $350 million by 2014 - whether hype or 'reality', AR is changing the way content is delivered, experienced and monetised. AR will influence multi-screen content, connectivity and convergence services, plugging into mobile health, mobile payments, mobile gaming, marketing and infotainment. But augmented reality really has to be seen to be believed! And so we invite the best augmented reality service and product developers to showcase their work and demonstrate how AR can act as catalyst to increased mobile activity for messaging and content. Be wowed by the very forefront of augmented reality in this live demo session.

How to take part Promote your AR platform and applications at Global Messaging and VAS. Global Messaging and VAS features a rich mix of operators, content owners, device manufacturers and media players ready to take up your ideas and deliver them to market through new distribution channels. Reach them now by joining the demo showcase – contact Svetlana Meshkova or Sophie Powell for further details (svetlana.meshkova@informa.com, +44 (20) 337 73993; sophie.powell@informa.com and to review sponsorship packages and participation opportunities.

Plus, New Intelligent Data Pricing Session!

Join us for a specific focus session on day 2 to drill down into strategies for delivering personalised data pricing tariffs. As mobile video is set to account for 50% of data traffic by 2015 how will your pricing reflect popular data consumption and help retain your customers whilst increasing revenue? This session will feature the leaders in personalised data pricing with multiple operator and content provider case studies.