Workshops


Workshop A

IMS Market and Case Studies Workshop

23rd April 2012, 09:00-12:30

Led by:
Alan Quayle, Owner, Alan Quayle Business & Service Development

Course Objectives:

  • Provide a deep-dive quantified analysis of the IMS market status, enabling attendees to understand what operators and suppliers are thinking and planning.
  • Learn from real-world operator deployments understanding their challenges and opportunities.
  • An aim is not to provide yet another IMS technology training session; the vendors provide enough of them, rather a focused workshop of the practical realities of deploying IMS. However, a brief IMS review is provided so all attendees no matter their background (especially non-technical) can understand the survey results and case studies.
  • The case studies will review the environment in which IMS is deployed, including IMS and SDP (Service Delivery Platform), Next generation IN (Intelligent Network), legacy IN, and JAIN SLEE (Java IN Service Logic Execution Environment).

Pre-Requisites:

  • Basic IP-knowledge
  • Basic telecom knowledge

Who should attend this class?

  • Non-technical or technical managers responsible for, or whose platform will need to interoperate with, IMS.

Workshop Agenda

09:15 Registration

09:30 Brief Independent Introduction to IMS

  • What is IMS?
  • IMS drivers

09:45 Global IMS Market Survey

  • Interviewee analysis
  • IMS activities and plans
  • IMS barriers
  • Vendor ranking
  • IMS pricing
  • Rich Communications Suite and VoLTE
  • IMS and the Services Domain
  • IMS Project Experiences
  • IMS Business Case
  • Conclusions

11:00 Morning Break

11:15 IMS Case Studies

  • Verizon
  • China Mobile
  • Telecom Malaysia

12:00 IMS Prognosis, Conclusions and Recommendations

  • IMS Prognosis: where is the marketing going?
  • Conclusions and Recommendations
    • Operator recommendations
    • Network equipment vendor recommendations
    • Service layer supplier recommendations
    • Handset and CPE vendor recommendations
    • Application developer recommendations
    • Investor recommendations

12:30 End of Workshop

Metaswitch

Workshop B

Pre-Conference Workshop

23 April 2012, 1:30pm-6:00pm

Strategies for deploying immersive multimedia telephony solutions before, during and after IMS

Hosted by Metaswitch Networks, a leading provider of the software that powers a whole new generation of communications services and the solutions that fuel the rapid migration to all-IP architectures

Overview

Standards provide the route through which network operators can provide universal communication services. Unfortunately, over-the-top (OTT) competitors are bypassing these standards, exploiting time-to-market delays and leveraging ubiquitous high-speed broadband, powerful handsets and cloud computing to deliver compelling communications offerings that undermine a carrier’s core revenue stream and brand.

These OTT competitors are gaining first-mover advantage with customers that demand more feature-rich communications. With everyone from social networks to handset manufacturers getting into the market, many operators are thinking it might be time to act now, adopt later. So how can established operators win these customers back and maintain brand loyalty with network-based services that are built on existing subscriber numbers? How can they do it now? And how can they be assured that anything they do in the near future fits with the conventional goals of standards compliance and global interoperability?

Why you should attend

This exclusive workshop will show you how to significantly reduce both cost and time-to-market challenges when launching compelling new services, while simultaneously meeting the growing demands of your customers, the threat of competitive service providers, emerging and evolving standards and the dramatic shifts in traffic that result from new communications applications.

What you will learn

You will learn innovative approaches to battling this new breed of competition and how to meet the needs of today’s increasingly astute customers. You will see live demonstrations of rich communication applications that change the very nature of the phone call. And you will understand how the challenges can be met today while ultimately enabling and arriving at standards-compliant solutions.

Agenda

Our afternoon workshop will feature four sequential sessions:

Immerse your Customers: In the workplace and around the home, consumers are embracing new devices - such as multimedia tablets - and evermore popular communication methods, like video. Seamlessly integrating these new endpoints and experiences into a modern day communications lifestyle that includes home, mobile and business telephones is essential. We’ll show you how it’s done and how your customers will benefit.

Content is King: Mobile content sharing can add depth to voice or text conversations. It can also generate significant revenue by extending the offering to wireline-based subscribers with desktop PC endpoints. Regardless of where you are in your NGN roll out, learn how to provide powerful interactive business services that allow enterprises to communicate valuable information before, during, and after the phone call.

The Penthouse Suite: Your customers are being lured by OTT applications that fragment their circle of contacts across multiple user IDs and closed, proprietary networks. With the rich communications suite (RCS), standards bodies are once again onto a winning formula. While keeping up often means early adoption, getting ahead requires conformance. Learn how to successfully transition your business by embracing these diverse approaches.

Avoiding Session Overload: New signaling and media-intensive applications will overload classic border control solutions that are responsible for managing these sessions and securing your network. With the advent of pure packet switched voice (VoLTE) and mobile IM/SMS over IP, SIP signaling traffic is set to explode - independently of multimedia’s bandwidth hungry RTP streams. Understand why 4G services demand a new architecture for session control and a new generation of session border controllers.

All attendees are invited to join us afterwards for a cocktail reception.

Space at the workshop is limited. Registrations will be handled on a first come first served basis.

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