About Mobile Entertainment Forum (MEF)

The Mobile Entertainment Forum is the global trade body of the mobile media and entertainment industry.  It represents the leading companies throughout the entire mobile entertainment value chain, and works on behalf of its diverse membership to facilitate industry growth, shape regulation and deliver competitive advantage to its members.

With global headquarters in London and operational chapters in Asia, EMEA, LATAM and North America, MEF is a member network with a global reach, strong local representation and the ability to affect market change.  Established in 2000, MEF provides a consistent and powerful voice for the foremost mobile media businesses and entrepreneurs.  For further information and a full list of members please visit: www.m-e-f.org

Letter From The Chairman

Dear Colleagues,

I am delighted to invite you to the 10th meeting of MeM and the 7th evening of Meffys. Over three days, our two events provide the definitive gathering of the world's mobile media industry and a chance to celebrate at the industry's most coveted awards, theMeffys, the recognised benchmark for measuring success and rewarding innovation.

2010 is already a momentous year for the $36bn global mobile media industry. In February, MEF's quarterly Business Confidence Index (BCI) predicted that apps would account for 21% of revenue streams for the next quarter, with the majority expecting this to be incremental revenue. A recent study predicted the global mobile applications economy to be worth $17.5bn in 2012, providing further evidence that the industry has fully embraced this relatively new business model. MeM 2010 will feature two apps panels which will outline the implications of these developments for the mobile media value chain and the strategic decisions that need to be addressed. Direct consumer purchase has been foreseen by the MEF BCI to rise from 46% to 73% in 2010, the same year that mobile connected devices beyond the smartphone will launch and become a mass market reality. After many years of promised convergence, 2010 will be the year of multi platform dual-delivery of content including music, video and games. These watershed developments are not without their own challenges. As predicted in the MEF Top Ten Trends for 2010, the complexity, confusion and ambiguity in the application of rights to the mobile platform will be addressed in-depth this year. MEF will be driving this critical debate with a panel at MeM 2010 dedicated to mobile rights.

MEF anticipates, defines and addresses issues and opportunitie for our industry world wide. MeM is produced by MEF in partnership with Informa to identify the business models, best practices, inhibitors to growth and critical success factors that must be addressed to accelerate the business. MeM 2010 will reflect this exciting year of change and will help shape the future of our industry.

MEF also celebrates the industry's achievements and the elite innovators of the digital economy: join them at the Meffys and MeM 2010.

Andrew Bud, Chairman, MEF