- Topic
Building a Successful Go to Market Strategy for WiMAX in the Middle East, Persian Gulf, North Africa Region
- Date
DAY ONE: 23rd June 2009
- 08.50
Conference Welcome & Speed Networking
Helen Ponsford, Conference Manager, Informa Telecoms & Media (UK)- 09.00
Chairman's Opening Remarks
Moe Tanabian, Partner, Intuigence Consulting Group (USA)- 09.15
- Global Market for Broadband
- WiMAX Market Overview
- WiMAX Ecosystem and Certification
- WiMAX Forum Overview and Initiatives
WiMAX Market Overview from the WiMAX Forum
John Dubois, Director of Global Roaming, WiMAX Forum (USA)- 09.30
- To what extent are the oil-rich Arab states insulated from the global economic crisis?
- How much of an impact is the global credit crisis having upon an operator’s ability to secure funding for WiMAX?
- Addressing untapped demand and low broadband penetration in MENA
KEYNOTE Defying Global Economoic Uncertainty to minimise Delays: Exploring The commerical
Imperative to launch WiMAX sooner rather than later in MENA
Dr. Ahmed Abbas Sindi, CEO, GO Etihad Atheeb Telecom (Saudi Arabia)
- 10.00
- Positioning WiMAX services in a competitive local market: When does mobility make sense?
- Fixed/nomadic deployment scenarios for mobile WiMAX
- 802.16e fixed vs. 802.16e mobile: what is the added overhead from mobility?
- Potential new markets with Mobile WiMAX
- How can Mobile WIMAX compete with other technologies in the Mobile Broadband market?
Exploring The Advantages Of 802.16e: How Important Is Mobility For Operators Investing In Mobile WiMAX? Building Flexibility Into A Network For The Future
Dr Laith Sadiq, CEO, Mena Telecom (Bahrain)- 10.25
- What is the customers' needs and why we choose WiMAX?
- What is the business case for WiMAX services and how to create a successful WIMAX experience?
- What is the vision of WiMAX in MENA?
Building Successful Wireless Broadband Services with WiMAX
Walid Thabet, Director of Core Network, Mobily (Saudi Arabia)- 10.50
Networking & Refreshments Break
- 11.30
- Sherif Hamoudah, Vice President Telecommunications, Transport & Media Industries, Oracle (UAE)
- Countering competitive response to market entry from strong but inflexible incumbents
- Alternative strategies towards achieving scale
- What is the best strategy to attract new customers from established broadband players?
- Lessons learned about realising deployment ambitions and the impact of different market conditions upon the business model
- Is WiMAX a USP? Should services be branded according to technology or performance?
PANEL DISCUSSION Challenger Operator Strategies And Success Stories In MEGNA: How WiMAX Can Create Profitable New Opportunities For New Entrants
Dr Laith Sadiq, CEO, Mena Telecom (Bahrain)Richard Jones, Managing Partner, Ventura Team (UK)
Martin Harriman, Chief Commercial Officer, Augere (Pakistan)
- 12.00
- Optimising all elements of a go to market strategy: from procurement to deployment
- Understanding the process of taking an RFP from strategic intent to short-listing the essential features of the WiMAX standard and signing a contract
- How can vendors and operators ensure their goals are aligned?
- What market conditions are most critical to making money out of WiMAX?
Planning And Implementing A Successful Go To Market Strategy For WiMAX In The Middle East: From RFP To ROI
Samir Abu Zahra, CTO, Zain Jordan (Jordan)- 12.30
- WiMAX overview
- Relevance of WiMAX in the Middle East and in Africa
- Introduction and summary of the KACST/Intel joint center for wireless broadband research
Introducing the KACST/Intel Joint Research Centre for Wireless Broadband Research in Saudi Arabia
Fahad Al Hussain, Manager, KACST/INTEL Centre for Wireless Broadband Research (Saudi Arabia)- 13.00
Networking & Lunch Break
- 14.00
- What are the objectives of the Juba Telecom project and how does WiMAX fit into the roadmap?
- Network topology, infrastructure and service catalogue
- Planning, specification, procurement and deployment considerations
JUBA TELECOM WiMAX PROJECT SOUTHERN SUDAN
Mohsen Ebeid, CIO Juba Telecom, (Southern Sudan)- 14.30
- Maintaining multiple networks to serve different customers – how can WiMAX complement an operator’s existing network infrastructure?
- What if Regulators open up WIMAX to real mobility
- SIP handset on the network live and kicking: will customers sacrifice Quality of service for free mobile calls?
- Beyond YouTube and Facebook: is there a business model for bandwidth hungry applications on WIMAX?
- Which customers should be migrated to WiMAX networks?
- To what extent should WiMAX be operated as a VoIP network and how will this impact the cellular operator business model for voice?
WiMAX + What Else? Bundling WiMAX with Voice And Other Services To Deliver A Competitive Value Proposition
Medhat Amer, CEO, Mada Communications (Jordan)- 15.00
- How partnerships can be a cost effective way of obtaining access to new customers and new licenses
- Identifying synergies and reaping the rewards from cooperation
- Who does what in the partnership?
Opening Up the ISP Market with Joint Ventures: A Winning Formula for WiMAX Success in the MEGNA Region?
Raymond Tchenko, CEO, Saconets (Cameroon)- 15.30
Networking & Refreshments Break
- 16.00
- Overview of an end-to-end Greenfield WiMAX network launch
- Addressing which segment to serve? Start with consumers, corporate users?
- Considerations for launching into a DSL dominated market also served by other wireless broadband players
- Marketing strategies and service bundles
A Successful Launch of WiMAX into a Market
Bill Collins, Sales Director, Middle East & Africa, Home & Networks Mobility, Motorola Inc- 16.30
- Khaled Rifai,CTO, VTEL Holdings (UAE)
- Dr Samer Taha, General Manager, Waseela for Integrated Telecommunication Solutions
- Walid Thabet, Director of Core Network, Mobily (Saudi Arabia)
- Assessing the value of the first to market advantage – is timing everything?
- Evaluating the ease of migration between different levels of service as the market evolves
- Identifying distinct applications for rural/urban consumers
- How does customer segmentation influence pricing strategy?
PANEL DISCUSSION: Cities First Then Rural Areas? Nomadic Then Mobile Service? What Rollout Strategy Makes The Most Sense For WiMAX Operators?
- 16.30
- Is there sufficient demand for broadband internet services in emerging markets?
- How much are consumers willing/able to pay?
- What are the obstacles to take up?
- Does the business case work?
Assessing the Business Case for Delivering WiMAX Services in Emerging Markets
Martin Harriman,Chief Commercial Officer, Augere (Pakistan)- 17.00
- Why does it make sense to use WiMAX as a point-to-multipoint backhaul link for metro Wi-Fi networks?
- What are the options in terms of backhaul for metro Wi-Fi? How many simultaneous users can be supported and at what speeds with WiMAX?
- What are the implications of inadequate backhaul investment on service quality and customer satisfaction?
- How suitable is WiMAX for single high-throughput applications like backhaul?
The Business Model for WiMAX To be Used for Metro Wi-Fi Backhaul: Overcoming the Challenge with the Most Cost-Effective Solution
Speaker name to be confirmed, Comium (Lebanon)- 17.30
