PRE-CONFERENCE WORKSHOP

Monday 30th January 2012

HARNESSING THE CROSS-PLATFORM OPPORTUNITY FOR MOBILE FINANCE: DRIVING USER ENGAGEMENT & MONETISATION THROUGH SEAMLESS BRAND EXPERIENCES

The financial services industry is encroached upon from all sides as other verticals increasingly try to own the customer relationship and take a portion of what was once a safe territory for financial services companies. And in developing markets there is real scope for other types of operators, be they telcos or pure play startups, to bypass what companies developed markets have long considered traditional territories. In parallel with all this, we have seen a real erosion of trust in financial service companies and a parallel uptick in more innovative, flexible models that appeal more directly to a more connected lifestyle. Institutions have been responding, but often with a simplistic approach to brand extension, developing apps to appeal to existing and new markets.

In this workshop, we'll explore the strong brand DNA that exists within long-respected financial service institutions and how that can extend into a truly seamless connected experience that inspires trust and engagement, irrespective of the touchpoint being used. This design and insight-led workshop is a must for any company wishing to improve the provision of its connected services, in innovative ways that can be easily launched, measured and continuously improved.

• 13:30 Registration & Refreshments
• 14:00 Welcoming Address - looking at future trends and some highlights from the past 2 years
• 14:15 Session One: Group Exercise - considering what defines financial services brands and what we should strive for
• 14:45 Session Two: Group Exercise - service and brand principles for our mobile future
• 15:15 Break for Refreshments & Networking
• 15:45 Session Three: defining new cross platform experiences for financial services
• 16:15 Bringing It All Together - pitching our ideas together
• 16:45 Closing Address: Design great services - some hints and guidelines
• 17:15 End of Workshop

Limited places! Register now

Jesús Gorriti, Design Director, Fjord Madrid
Jesús has over 10 year experience in the interactive design industry. He has worked agency side developing services for big clients such as Telefónica, BBVA, Vodafone, Nokia and in-house for companies such as Electronic Arts and idealista.com. He has worked on most platforms, from strategy to final product, dabbling not just in interaction design but also in development, enabling a deep understanding of how digital products are made and delivered to the end user. Jesús has worked at Fjord since 2009 and is currently the Design Director at Fjord Madrid. In the last two years in this role he has helped create customer centred banking apps for almost every kind of device, from smartphones to ATMs.

John Oswald, Business Design Lead, Fjord London
John heads up Fjord's Business Design activities. He has 9 years of experience as an IT and Strategy Consultant for Accenture and Amdocs helping major communications providers such as BT, Vodafone, Cable & Wireless and Virgin Media implement large- scale business change alongside technology change. Key to his work has been assessing his clients' business models, writing business cases to prove the worth of their tactical and strategic decisions, and helping them frame the ways in which they measure their business.

Rob Le Quesne, SDL, Fjord London
Rob has been working in the digital media industry for over 15 years. He is particularly interested in designing digital experiences that blend within physical environments. This has resulted in designing smart fixtures for JC Penney as well as developing item-level RFID tagging services for retail clients such as Levi-Strauss and Polo Ralph Lauren. He has run his own companies in London and Milan before joining Fjord in January 2010. As Service Design Lead at Fjord, Rob manages the delivery of projects across industry sectors and across the device ecosystem. He recently completed a set of UX guidelines for Mastercard around their NFC PayPass™ solution.