Monetising NFC 2011-2016 Report

NFC (Near Field Communications) technology has entered into the growth stage of its lifecycle in 2011. And with players in the NFC ecosystem embarking on a strategy of innovation and product leadership, the market looks poised for groundbreaking developments that will change the way we envision smartphones.

NFC is having a transformative affect on the different industry verticals in general and the mobile industry in particular. Research suggests that NFC ecosystem players should formulate emergent strategies to capitalise on NFC's revenue generating potential in 2011. The report details new business models that will help players to maximise their gains in this sector.

What opportunities are there for monetisation? Research has shown that NFC revenues will reach US $168 Billion in 2016. The report dissects NFC revenues year by year and application by application from 2011-2016. You will also discover the current strategies, use and potential applications for NFC.

Numerous NFC enabled handsets are available on the market and the ecosystem is reaching maturity. The report provides crucial data and forecasts for any current or potential member of the NFC ecosystem, all of whom can generate new revenue streams through careful positioning.

In addition, the report reveals key points, including:

• The impact of NFC on Mobile Transactions (Forecasts)
• How NFC will change Outdoor Advertising (Statistics and forecasts)
• The changing face of Card transactions and NFC's role (Forecasts and statistics)
• Apps utilising NFC, which will be popular in 2015 and which will be most profitable
• NFC Enabled handsets what's currently available and % rates for 2010-2016
• Mobile NFC Transaction Forecast 2010-2016
• Overall revenues from NFC in 2016 broken down by application and region
• Impact of NFC technology on BRIC nations
• New Business models for NFC
• Interviews and Case studies with leading players in the NFC Market

• Service Providers and Handset Manufacturers - With the major barrier of handset availability no longer being a concern, the market is now ripe for monetisation. This report details the new business models that create new revenue streams.
• App Developers - NFC success will rely on application developers. With uses being virtually limitless, developers will need to understand how the technology works and translate its potential into indispensible applications for new revenue streams.
• Enterprises - NFC has a number of important Enterprise uses for diverse services such as access control and remote management.
• Other Sectors - Advertising, medical industries, travel industries, banking, and beyond can all transform their current business models with the use of NFC technologies to create eco friendly, user friendly businesses and increase revenues.

M-Commerce Market Report

Informa Telecoms & Media's upcoming research report on the M-Commerce Market analyses the prospects for growth of mobile financial services, examining the economic, technological and strategic drivers and constraints to overall market development, while analysing individual services markets in depth, utilising a number of detailed case studies to illustrate different strategies adopted by the key players – MNOs, Internet players, banks and credit card companies, merchants, system vendors and device manufacturers.

Key topics covered in the report

• Segmentation of the M-Commerce Market
• Global service deployments and the technologies behind them
• Key economic, technological, and strategic drivers and barriers to market growth
• Recent market developments and their implications
• Key players in the ecosystem and their strategies
• Relationships these players have and how relationships might change over the coming years
• Biggest opportunities for the key players and strategies they should adopt to exploit them
• Size of the M-Commerce market today and expected growth in the next five years
• Service types and geographic regions of fastest growth

For more information, please visit www.informatm.com/mobilepayment.

Reports and Forecasts

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