• 09.10

    • Welcome Address & Speed Networking Session

  • 09.20

    • Chair' Introduction:

  • Cristobal Alonso, CCO, mmCHANNEL, Spain
  • Topic

    • EXPLORING THE VAS MARKET

  • 09.30

    • What do we mean by Value Added Services? Resolving Market Confusion Regarding VAS Propositions

  • Mohammed AlSayed, Head of Content, Data, and Value-Added Services, Zain, The Kingdom of Saudi Arabia
  • 10.00

    • Understanding Regulation in the Wireless Data Industry and its Impact on VAS Provision

  • Dr Pieter Streicher, Technical Committee,, WASPA, South Africa

    • + expand

    • Identifying suitable VAS opportunities
    • Entertainment / Infotainment / Practical Applications?
    • Understanding viable VAS business models
    • Gauging the public perception of VAS
  • 10.30

    • Introducing the Convergence of Media and Telecoms – Examining the Shift from Voice and Basic Data Services to Value Added Offerings

    Deepak Halan, Group Business Director, IMRB International, India
  • 11.00

    • Networking Break & Exhibition Visit

  • Topic

    • GENERATING REVENUE THROUGH VAS

  • 11.45

    • Strategies for Monetising Content in Regions Where a Pay-to-View/Access Culture is not Established

    Sander den Hartog Chief Executive Officer, Mobitrans, United Arab Emirates
  • 12.15

    • Exploring Pricing Models and How to Effectively Convey these to a Range of Different Market Segments

  • Awais Malik , Head of Segments, Products and International business ZONG, China Mobile, Pakistan
  • 12.45

    • Networking Lunch & Exhibition Visit

  • 14.00

    • Evolving the Operator/ Publisher Relationship through social approach and more engaging customer relationships

  • Simone Ranucci Brandimate, CEO/COO, Buongiorno, Hong Kong
  • 14.30

    • Provisioning VAS to the Right Segments

  • Hani Yassin, Director of Business Development, Qualcomm Middle East and North Africa
  • Topic

    • DELIVERING SUCCESSFUL SERVICES VIA THE HANDSET

  • 15.00

    • Confronting the Device Challenge when Providing VAS to the Consumer

  • Fredrik Almgren, Director for VAS Products, SmartTrust, Sweden
  • 15.15

    • Exploring Technological Delivery Options for Value Added Services

  • Daniele Palmucci , Head of Business Development & Strategy, Multimedia and Systems Integration, Market Unit Middle East, Ericsson AB, United Arab Emirates
  • 15.30

    • Networking Break & Exhibition Visit

  • Topic

    • CONSIDERING THE CONSUMER

  • 16.30

    • Building Simplicity into Service Offerings to Ensure Ease of Use and Consumer Uptake

  • Vince Parr , Senior Advisor - VAS 2.0 Multimedia Business Group, Globe Telecom, Philippines
  • 17.00

    • Selling the VAS proposition – Boosting Usage across the Client Base through an Effective Marketing Campaign

  • A.Ceyda Yildirim , VAS Director, AVEA IletisimHizmetleri A.S., Turkey
  • 17.30

    • End of Day One