Pre-Conference Workshops - Sunday 19th April

This workshop session will offer an additional in-depth learning opportunity for attendees to VAS Growth Markets. Covered in much greater detail than the main agenda, this workshop session offers delegates the opportunity to engage with the main VAS issues and fully grasp the underlying industry concepts.

Examine the Practical Route to Advanced Text Services Deployment

Despite being largely starved of major new service innovations, SMS continues to grow. Analysts once predicted a peak in traffic in 2005, but now foresee organic growth taking global volumes to four trillion messages by 2012 and continuing to grow.

Smarter operators are asking themselves two key questions: how much faster will volume and revenue grow if we promote new text based services, and how do we build and roll them out?

This workshop will examine a practical route to advanced text services deployment and feature demonstrations throughout the day.

10.00 Welcome and introduction
10.10 Potential of SMS as a VAS revenue generator
11.00 Coffee and Networking
11.10 The mobile users view – a three country survey
11.30 Interactive workshop
12.00 Lunch
13.00 A 4 tier model for new era advanced SMS services
13.50 Coffee and Networking
14.00 Exploiting the model – driving new revenues and acquisition, cutting churn
14.30 Q & A and Interactive workshop
15.00 Close

With Telsis