Tuesday, 17th November 2009

Winning Business Cases forWiMAX in Russia and Central Asia

Led By: J'son & Partners

Karl Johannesson,Managing Partner + Members ofJP Consulting and JP Capitalteams from London,Almaty and Moscow

J'son & Partners [J&P] is an international managementconsultancy specialising in the hi-tech, green-tech and bio-techspheres and with offices in London, Moscow and Central Asia.www.jsonpartners.co.uk

JP Consulting is the Consulting Service of J'son & Partnerswhich provides in-depth analysis and makes fieldresearches for more than 50 market segments in IT,Telecom, Media, Digital content and Digital Devices acrossthe whole of Russian speaking countries, Eurasia, CentralAsia and Europe.

JP Capital is the Corporate Finance and Investment ServiceFirm of J'son & Partners providing corporate finance services,including business plans, financial modelling, refinancing, duediligence and fund raising for growth and exit strategies.See also www.jsonpartners.com and www.jsonpartners.asia

09.30: Registration Opens

Session 1: Technology Transition & Market Matrix

• Description of multiple broadband technologies active or planned in Russia [ADSL, Ethernet, Fixed WiMAX, 2.5G, LTE etc.]
• Evaluation of impact and timing of these technologies on the market
• Conclusions

Session 2: 1st Business Case for Fixed and Mobile WiMAX operators

• Frequency Issues
• Marketing Strategy [target segments/competition]
• Basic Financials [CAPEX, OPEX, ARPU]
• Payback and profitability
• Exit strategies

12.30-13.30 Lunch

Session 3: 2nd Business Case – adding WiMAX to existing service portfolio

• Marketing approaches [complement/niche or hybrid]
• Financial Modelling
• IRR, NPV
• Evaluation

Session 4: Role Play with workshop participants and vendors

• CEO, CFO and CMO priorities
• Taking business decisions
• Making a viability plan
• Going to the Board of Directors
• Selection of winning team!

16:30-17:00: Summary and Conclusions